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Brief

  1. Objective:
    Create visually appealing packaging for Monster Mixes' themed cocktails, blending popular media themes with unique flavors.

     

  2. Deliverables:

    • Packaging Design: Standout bottles/cans reflecting popular media themes.

    • Custom Illustrations: Represent each cocktail's flavor profile creatively.

    • Branding Elements: Include Monster Mixes logo prominently.
       

  3. Target Audience:

    • Fans of popular media seeking unique drinking experiences.

    • Cocktail enthusiasts and trend-conscious consumers.
       

  4. Style:
    Creative, vibrant, and eye-catching while avoiding IP infringement.

Monster Character

Initial Sketch for the flavour pinacolada, displaying emotions inside with a pineapple

In a whimsical realm where vibrant hues reign supreme, tropical monsters with coconut shells for armor bask in the sun-drenched shores, embodying the relaxation and escape of a Piña Colada paradise. Meanwhile, sleek, cosmopolitan creatures strut through cityscapes of neon lights and skyscrapers, their tangy, citrusy essence mirroring the sophistication and glamour of a Cosmopolitan night

Amidst the nostalgic cobblestone streets, nostalgic monsters gather, their bold, refreshing spirits akin to the electrifying thrill of a Long Island Iced Tea party. Together, these creatures encapsulate the diverse emotions and vibrant energy that Monster Mixes brings to life, blending fantastical realms with tantalizing flavors to create unforgettable cocktail experiences.

Monster Mixes: Unleashing Flavor in Every Sip! Discover our tantalizing Piña Colada, cosmopolitan charm, and Long Island Iced Tea adventure in sleek tin cans. Taste the magic, one sip at a time!

Mood Board

The moodboard captures the diverse emotions and experiences of cocktail enthusiasts, from tropical relaxation to urban sophistication and nostalgic fun. It blends vibrant colors, sleek textures, and evocative imagery to create a visually captivating representation of the cocktail culture and the feelings associated with Piña Colada, Cosmopolitan, and Long Island Iced Tea.

Pinacolada
Cosmopolitan
LiiT
Baibhav Pattnayak

© 2024 Baibhav pattnayak portfolio

Design Research

3 initial Flavours were decided  to understand their elements ,the ingredients and feel it provides was necessary

Design Research

As part of a market research survey conducted by Monster Mixes, People was asked about the feelings and associations they have with the flavors of Piña Colada, Cosmopolitan, and Long Island Iced Tea.

  • Feeling: Relaxation, Tropical Vibes, Escapism, Bliss

  • Description: Creamy, Coconutty, Refreshing, Pineapple-infused

Piña Colada:

  • Feeling: Nostalgia, Fun, Daring, Thrill

  • Description: Strong, Sweet, Bold, Youthful Adventure

Long Island Iced Tea:

  • Adventurous

  • Social

  • Trendy

  • Creative

Personality Traits:

Goals and Motivations:

​​

  • Share her passion for mixology with friends and colleagues, creating memorable gatherings and events.

  • Stay connected with the cocktail community and learn from industry experts and influencers.

  • Enjoy a balance of classic favorites and innovative creations in her cocktail journey.

Cosmopolitan:

  • Feeling: Sophistication, Excitement, Glamour, Energy

  • Description: Tangy, Citrusy, Vibrant, Stylish

Age: 28
Occupation: 

Marketing Manager
Location: Urban Area
Sarah is a cocktail enthusiast who enjoys exploring new flavors and experiences in the vibrant nightlife of New York City. She often hosts gatherings with friends and colleagues, showcasing her mixology skills and love for creative cocktails.

Sarah Thompson

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